"If you’re going to bill somebody for your time, it needs to be immediate, so they remember the service you provided. They remember how much you help them, and it’s not 2-3 months later when it’s out of sight, out of mind, and they’re wondering why they’re getting this bill."

Dealers gathered for a 60-minute roundtable discussion on how to bring non-precision staff up to speed on precision.

Most no-tillers (70.5%) will use a tractor with GPS-guided auto-steer and capture their yield data with a yield monitor (61.4%). Over half of no-tillers will also use field mapping (56.1%) and auto-seed shutoff (51.6%). Adoption of all four technologies is up from 2024.

Another National Farm Machinery Show is in the books, and as always, it was quite the spectacle with over 300,000 people packing the Kentucky Exposition Center.

“These next 3 years will be an important period for learning about autonomy and how it can be used in our area to show ROI to our customers," one dealer said.

“The sales strategy with precision agriculture moved from just being able to provide an ROI on paper to more of a consultive sales style," says Jake Ridenour of PTx Trimble. "You’re going to a farm and looking at their entire operation to provide a more holistic solution instead of focusing on an individual product.”

The new JDLink Boost option supports the partnership between John Deere and Starlink by SpaceX network, providing farmers who face rural connectivity challenges with the opportunity to fully leverage precision agriculture technologies.

“For a while, it was hard to actually get out of the office because we were processing so many orders,” Ryan Seger says. “But now, with the slowdown, we’re going to have to be more proactive with customers and working with them directly at their farms. We’ll be on the road a lot more.”