In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome the founder of HTS Ag, Arlin Sorensen. A self-described “serial entrepreneur,” Sorensen will share his experienced approach to working on the business, and not just in it, but making the most of your hours in a week and the value of taking the occasional idea mulligan.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excepts from my conversation with report author Ken Zuckerberg, RaboResearch F&A Farm Input Senior Analyst, to discuss this fourth wave known as digital ag and how it may be a catalyst for true standardization and streamlining of precision businesses.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Hannah Long, marketing manager at 4 Rivers Equipment, to share keys and difficulties to effectively communicating a consistent marketing message for a precision department and why simplicity is a proven path to connecting with customers.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome in Joel Kaczynski, RDO product specialist manager, and Nate Dorsey, RDO staff agronomist for a conversation on how the dealership has developed and deployed its agronomic service strategy.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Colin Hlavinka, precision farming manager with Hlavinka Equipment Co. to detail the dealership’s origins and evolution of its precision service plans, to include geographic considerations, setting an attractive price and establishing a reputation for reliability.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we share the experiences of 2 dealerships that have hired in-house agronomists and how those additions have accelerated the growth of their precision farming departments.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Jed Bengston, vice president of sales and marketing with Torgerson’s, to discuss how the dealership transitioned in to agronomic offerings and making profit more predictable for customers.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excerpts from conversations with companies at this year’s National Farm Machinery Show on the past, present and future definition of precision dealer networks.