John deere - Articles

John Deere Receives Ag Data Transparent Seal of Approval

February 22, 2018 | Posted in Data Management, Industry News

The manufacturer received the American Farm Bureau Ag Data Transparent (ADT) certification, which verifies to producers that a technology provider or product is in compliance with specific core principles for ag data ownership, consent and privacy.

Talking Technology Adoption: Advancements & Aggravations

From data platform compatibility, to finding the right precision partner for support, a select group of farmers sat down for a candid conversation to analyze their payback and points of pain with technology.

February 3, 2018

Precision farming tools are a part of many strip-tillers’ systems, and while technology often improves efficiency and productivity, it can also pose adoption challenges.

Deere Gen 4 CommandCenter Displays now Compatible with SMS Software

January 25, 2018 | Posted in Equipment Compatibility, Industry News

Producers and their trusted advisors can transfer data from the displays into Ag Leader SMS software for spraying and other field applications.

When Will Artificial Intelligence Become a Natural Ingredient in Ag Equipment?

Manufacturers, Educators and Engineers Weigh in on Where AI Technology is now, Where it's Going and How it'll Change the AG Industry's Production Process

By Ian Gronau posted on January 19, 2018 | Posted in Precision Sales, Service & Support

For many, considering the effects artificial intelligence (AI) may soon have on society is a source of both anxiety and wonder. Agriculture, as much as any industry, is in line for big changes. Farm equipment may soon have a mind of its own.

The Influence of Precision Performance on Equipment Purchasing Overseas

December 6, 2017 | Posted in Precision Sales, Industry News

There isn’t a dominant brand in the European ag equipment market, so landing and keeping farm contractors is big business, a point that was emphasized by Klaus Braunhardt, director of precision ag solutions for John Deere in Europe.

John Deere Offers New Advanced Guidance and Machine Data for Generation 4 Displays

December 6, 2017 | Posted in Equipment Compatibility, Data Management, Precision Ag Apps

AutoTrac Turn Automation, AutoTrac Implement Guidance, AutoTrac Vision for Tractors, and In-Field Data Sharing applications are being sold as bundled activations for the John Deere 4600 CommandCenter and as bundled subscriptions for 4640 Universal Displays.

John Deere Connected Support — Expert Alerts Earns Ag Engineering Award

November 29, 2017 | Posted in Service & Support, Industry News

John Deere Connected Support with Expert Alerts is factory installed on new John Deere self-propelled equipment, and can be dealer-installed on late-model machines, including tractors, sprayers, combines and forage harvesters.

Building Brand Loyalty, One Data-Driven Decision at a Time

By Jack Zemlicka posted on November 14, 2017 | Posted in Industry News

Market share is viewed as a measurement of success, especially among farm equipment manufacturers in the U.S. But the landscape — both literally and figuratively — is different in Europe.

[Technology Corner] Deere Dealers Increase Precision Hiring Plans

By James DeGraff posted on November 10, 2017 | Posted in Precision Sales, Industry News

During the last several years, a growing majority of dealers have either established a separate department for precision farming or designated a precision farming specialist as the primary salesperson for ag technology.