What do you think the outcome will be of the U.S. Department of Justice’s attempt to block John Deere’s acquisition of Precision Planting?

The benefits of precision farming translate to multiple farming practices, but strip-till is often cited as a system in which technology is essential. Banding nutrients beneath the soil surface and accurately planting into a fertile seed bed are cornerstones of strip-till, enhanced by a reliable guidance technology.

Todd Janzen sees the new ag technology firms making mistakes because they assume farming is just like any other business. Farming is different. Here is his list of 5 things every Silicon Valley startup should known about Midwestern farmers.

Although Google’s autonomous car got a lot of press, the auto-guidance system on tractors, combines, sprayers and other farm equipment has been around for years.

At the pinnacle of the precision farming boom, technology specialists were in high demand, while supply was relatively low. But as the farm machinery market has slowed, so too have precision hiring plans for most OEM dealers according to Ag Equipment Intelligence’s 2016 Dealer Business Outlook & Trends report.