Erin Hightower, an agronomist for John Deere dealer RDO Equipment who is based in Kennewick, Wash., often uses a sports analogy to illustrate the first step to successful data management.

"We are experiencing a technological renaissance that would have seemed like science fiction just 30 years ago when it comes to data in the field," Erin Hightower says.

"The value of this data only grows with each field’s planting rotation, as there are even more opportunities to compare conditions, crops and other variables to find the optimal combinations.," says Maria Zepeda Gomez.

During the National No-Till Conference, attendees discussed the future benefits of seeding populations and row width to create a cleaner field, leading to a profitable harvest. These discussions are only as profitable for you as the data you collect in the field and the management of every individual seed.

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by GBGI Inc.

Operations Center PRO Dispatch integrates with most leading retailer back-office systems providing a seamless flow of work orders and prescriptions between the equipment and the back-office system for billing.

John Deere is setting itself up to be a "world-leading" robotics and artificial intelligence company, and its autonomous offerings will develop quickly, according to company leadership.