Rootwave’s approach appealed to Jorge Heraud because of the way the company uses electricity. “I was looking for alternative ways of killing weeds, given that chemistry is not going to work forever,” he says.

The feedback from 807 U.S.-based agribusiness workers, including executive decision-makers, on-farm managers, agronomists, data scientists, IT specialists and go-to-market professionals, offers a comprehensive look into the agrifood industry’s current state and future trajectory.

Farmer health and safety is a part of more conversations than ever, and the latest agriculture and equipment technology offers new levels of not just productivity and efficiency but safety, too, through real-time communication and data.

The service department is integral to generating revenue and driving customer satisfaction. However, taking a few steps to automate the department could result in gains in efficiency and add dollars to the bottom line.