Expanded networking sessions to feature autonomy in ag, aftermarket opportunities and bundling service on Jan. 9-10 in St. Louis.

Following the success of it’s inaugural, sold out event earlier this year, Lessiter Media Inc., Brookfield, Wis., has announced the 2nd Precision Farming Dealer Summit. To be held on Jan. 9-10 in St. Louis, the 2017 Summit will once again focus entirely on precision agriculture, with an emphasis on proven dealer strategies for building a successful, sustainable precision business.

The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.