Interest among farm equipment dealers in adding agronomic services to supplement precision support continues to grow. But finding the most direct, or effective entry point remains a mystery for many machinery retailers.

Having returned from the third Precision Farming Dealer Summit last week in Louisville, I’ve had an opportunity to reflect on a few of the highlights. The sold-out conference drew nearly 170 attendees including representatives from more than 70 dealerships throughout 26 states, along with Australia, Canada and South Africa.

The annual Precision Farming Dealer Summit, held at the historic Galt House Hotel in Louisville, Ky., Jan. 8-9, drew a sold out crowd for the 3rd consecutive year.

Three dealers and their progressive farm customers sit down for a moderated panel discussion at the at the 3rd Precision Farming Dealer Summit in Louisville.

As many of us scramble to meet those rapidly approaching end of the year deadlines — both personal and professional — we are also preparing for the new year.

The last few years have seen some dramatic shifts in the ag technology landscape with companies adjusting objectives to accommodate farmers’ spending habits. Increasing adoption of precision farming practices remains a priority within the industry and as suppliers pivot toward the future, there are lessons to be learned from the past.

 

Learn how 3 diverse dealers are implementing money-making programs to turn data into actionable decisions for farm customers at the 3rd Precision Farming Dealer Summit in Louisville.

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Ritchie Implement's Kevin Depies and Pete Youngblut, owner of Youngblut Ag, to discuss their process when creating a branding strategy unique to their precision businesses.