At InfoAg 2017 in St. Louis, finding effective and lucrative avenues for billing precision support and streamlining delivery of data management services, were among the trending topics discussed by dealer attendees and speakers during the 3-day event.

Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.

Over two years has passed since American Farm Bureau Federation (AFBF) led an industry coalition to address issues of surrounding ag data ownership, privacy, and security. When AFBF published the "Privacy and Security Principles for Farm Data"--or as I call them, the ag data's "Core Principles," I expected the industry uptake to be swift.

In this webinar, and the final program in this three part series, Eric Lund provided examples of how soil mapping and sampling can be coupled with equipment expertise to meet unmet agronomic needs of growers and take advantage of untapped data management service opportunities. [To view any of our webinar replays, you must be logged in with a free user account.]