Following the success of its first two, sold out events, Lessiter Media Inc., Brookfield, Wis., has announced the theme of the 3rd Precision Farming Dealer Summit — “Bridging the Precision Profitability Gap.”

The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.