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Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com
Articles

ARTICLES

Kim Schimdt

Battling Burnout & Building Stability

By Kim Schmidt posted on October 6, 2021 | Posted in Dealer Development, Service & Support

Customer service and experience are important to every dealership, but what about when that experience comes at the expense of your precision staff? The topic of burnout is nothing new but continues to be something precision staffs are faced with. During a roundtable discussion at this summer’s Dealership Minds Summit, a group of dealers came to the consensus that call volume is the leading cause of burnout for their precision teams.  


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A New Approach to Tech Recruitment?

By Kim Schmidt posted on January 7, 2021 | Posted in Dealer Development
Over the last few years when we’ve focused on workforce development — particularly recruiting and training technicians — as a fair amount of focus has been on getting to kids at a younger age or to kids that don’t live on the farm to expose them to the opportunities that exist in agriculture.
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PFD Summit

Adopting an Agronomic Mindset in the Precision Department

3 precision farming experts share how they’ve paired agronomy with their precision farming business to provide solutions for the customer.
By Kim Schmidt posted on April 25, 2018
As precision farming departments at farm equipment dealerships evolve, adding agronomic services has been somewhat of a natural progression. But, generating recurring revenue from agronomic services can be a challenge.
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‘Look in the Mirror’ When Branding Your Precision Business

Three dealers discuss how they created a marketing strategy focused on making precision profitable.
By Kim Schmidt posted on March 6, 2017 | Posted in Dealer Development, Service & Support
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
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[Webinar] Strategies for Marketing Used Equipment

By Kim Schmidt posted on January 13, 2016 | Posted in Precision Sales
This Farm Equipment webinar event featured insights from Greg Peterson, known in the industry as Machinery Pete, and Rick Vacha, regional sales manager with Ritchie Bros. Auctioneers’ ag division. The presenters discussed the current used farm equipment market and how farm equipment dealers can market their used equipment and use auctions to their advantage. [To view any of our webinar replays, you must be logged in with a free user account.]
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When competing for new hires, what can precision farming dealers do to make their companies attractive destinations for new graduates, and what tactics should they avoid?

By Kim Schmidt posted on June 29, 2015 | Posted in Precision Agriculture 101, Dealer Development
Kevin Butt, Professor of Agriculture, Ellsworth Community College, Iowa Falls, Iowa: “The biggest thing is for the companies to just be themselves. This is who we are. Don’t try to oversell yourself or make the dealership into something it’s not. Then students or graduates know exactly what they’re getting into and they’re not being promised things you can’t actually offer.
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Precision Farming Dealer

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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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