I spent the morning in the field with Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan. As he was installing JDLink Boost on a Fendt tractor, I asked him if technology adoption trends have shifted in the past few years. He says the one big thing he’s noticed is that it’s not just the high-acreage farmers who are buying in.
As the off-highway industry battles the staggering impacts of labor shortages and deadly safety risks, autonomy is no longer a vision, it's a necessity, says Mach CEO Colin Hurd.
FIRA USA 2025 will showcase a range of autonomous solutions addressing today’s critical labor shortages and profitability challenges — from commercially available equipment already operating in fields to innovative prototypes nearing market readiness.
Autonomous Tractor Corporation (ATC), led by founder Terry Anderson, is transforming the future of farming by officially announcing its groundbreaking voice-controlled, camera-guided, semi-autonomous equipment platform, powered by its proprietary eDRIVE™ system.
Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week.
Chris Hunsaker grew up on an 8,000-acre sugarbeet and wheat farm in southern Idaho. After 18 years as CEO of Double L — a potato equipment manufacturing company — Hunsaker left the machinery industry when he grew frustrated with the way things were going.
Our team recently caught up with Chris Hunsaker at the FEMA Supply Summit and Showcase. He’s the co-founder of Acuitus Ag, a company providing software-related tools to OEMs and farmers. We asked him for his “crystal ball take” on what autonomy might look like 5 years from now in the ag industry.
Mach CEO Colin Hurd and Acuitus Ag CEO Chris Hunsaker spearheaded the first-ever “Technology Track” at the Farm Equipment Manufacturers Association (FEMA) Supply Summit and Showcase in Fort Myers, Fla., with the goal being to educate FEMA members about new and emerging technologies that have a direct impact on their products and services.
I’ve spent most of my life working to advance agriculture and rural development and have seen many changes. I have never seen anything like the changes we are seeing and will see because of autonomy and artificial intelligence.
Formerly known as TeleFarmer, the latest update introduces enhanced fleet intelligence powered by Physical AI, new equipment platform support for mixed fleets, expanded capabilities for diverse crops, turf and open-field operations, and a new name that reflects its growing range of real-world applications across industries.
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.