Technology - Articles

Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

SVP of Aftermarket at Hutson Inc. details how the 31-store John Deere dealer shifted precision training strategies for newly acquired stores in the middle of busy season

By Travis Kiesel posted on June 27, 2024 | Posted in Dealer Development, Precision Sales, Service & Support

I’ve spent the last 20 years working in the ag equipment business with John Deere — the first 10 in the corporate world and the last 10 in the dealership world.

Benchmark Study

77% of Precision Dealers Forecast Revenue Growth in 2024

11th annual Precision Farming Dealer benchmark study reveals mostly positive outlook for new year after significant revenue increases in 2023

By Noah Newman posted on March 5, 2024 | Posted in Dealer Development

Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.

The Impact of Consolidation & Technology on Agriculture Over Half a Century

Looking Back on Farm Equipment History with: Sam Christianson

By Sam Christianson posted on August 28, 2023 | Posted in Dealer Development

When I think about the biggest changes in the industry over the last 55 years, 2 things come to mind: consolidation and technology.

Day in the Cab

Who Has the Most Credibility with Growers on Your Precision Team?

May 19, 2023 | Posted in Precision Sales, Service & Support

Among your precision specialists, who has the most credibility with growers when it comes to data and technology? Eric Mensen, integrated solutions specialist at Van Wall Equipment in Story City and Nevada, Iowa, says older growers often trust the youngest precision specialists immediately when it comes to technology.

This Week

Precision Farming Dealer's Best of the Web: Dec. 21, 2022

December 21, 2022 | Posted in Industry News

Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Salford Group.

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Autonomy, Precision Ag Everywhere at Farm Progress Show

By Ben Thorpe posted on September 2, 2022 | Posted in Product Innovations, Autonomy & Robotics

Precision Farming Dealer's editors attended all 3 days of the 2022 Farm Progress Show in Boone, Iowa. Here are their top takeaways for precision dealers.

MSU Teaches Next Generation about Precision Ag

June 16, 2022 | Posted in Industry News

Montana State University hosted a precision agriculture bootcamp for nearly 30 agriculture students. The week-long event consisted of classroom sessions, lectures, keynote speakers, field work and hands-on experiences, including flying drones.

ServiTech, Sentera Announce Technology Partnership

March 30, 2021 | Posted in Industry News

The long-term partnership will help growers make more informed management decisions with improved field imagery, crop health monitoring and change detection technology to support the ServiTech Bridge platform.

John Deere Collaborating with 4 New Ag Startup Companies

January 27, 2021 | Posted in Dealer Development

John Deere is starting year-long relationships with Nori, NVision Ag, Scanit, and Teleo. The year-long program enables testing of innovative technologies with customers and dealers.