Jake Rianda says customers are going to go where they can get their data, and whether it’s yield data or in-season agronomic data, he believes farmers will eventually gravitate toward dealers who can provide the information that can show them how efficient or inefficient their operation is.

During the National No-Till Conference, attendees discussed the future benefits of seeding populations and row width to create a cleaner field, leading to a profitable harvest. These discussions are only as profitable for you as the data you collect in the field and the management of every individual seed.

Centered on the theme “Proven Strategies for Precision Success,” the program featured 2-days of dealer-to-dealer roundtable discussions, panel presentations, general sessions and intense networking opportunities.

Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell says the shift to autonomy will accelerate reliability problems beyond anything we’ve seen before.

At a Senate Agriculture Committee hearing this week in Washington, D.C., senators and a panel of precision ag experts discussed how to address common barriers to the adoption of precision farming technology, including financing, connectivity and internet access.

In a new study, a South Dakota State University research team investigated farmers' viewpoints on the most influential factor behind adopting new technologies and practices: profitability.

“If you’re not growing, you’re dying,” says Skip Klinefelter, owner of the fast-growing independent group, Linco-Precision LLC. “However, don’t grow just for growth’s sake.”