When RDO Equipment Co., debuted its Ready 2 service programs in 2017, the offerings expanded on the dealership’s broader support plans and provided more customized and specific precision partnering with customers.

Establishing a rock solid precision identity is critical to the success and stability of a precision farming team. But it takes buy-in an execution to achieve what may not always be measurable goals.

Test plot research is an opportunity for dealerships to experiment and analyze equipment and technology performance.

With a diverse customer base farming everything from sugarbeets to strawberries throughout 8 states, RDO Equipment Co., is accustomed to meeting a specialized standard of service.

While RDO Equipment Co., has 2 agronomists and 4 certified crop advisors on staff, its approach to agronomic service is rooted in maximizing ROI of equipment purchases for farm customers.

As precision components became more integrated into new farm equipment, RDO Equipment Co., launched its Fleet Shield and Ready 2 services to provide comprehensive support options for customers on an annual basis.

Central Valley Ag is also investing in more mobility with its services, developing its own seed app, which sales agronomists are utilizing in the field and also switching over its enterprise resource planning (ERP) software system to Merchant Ag.

While agronomy is considered the cornerstone of CVA’s precision business, hardware sales are the foundation. Chris Winkelbauer is the ACS equipment manager for Central Valley Ag, and oversees a 3-person team responsible for setup and installation of precision components.

Some 76% of Central Valley Ag's total precision revenue comes from service, which is a separate division within the company’s agronomy division. CVA has a precision specialist in each of its 8 regions who is responsible for the day-to-day precision ag services activities including data processing, prescription development, mapping and moisture probe management.

In 2017, Central Valley Ag joined several other ag retailers in forming Field Reveal, an agronomic data platform. Through front end algorithms, the tool is designed to simplify the prescription-writing process for seed and fertilizer recommendations based on geo-referenced, multi-layered sampling taken from grids, soil management zones or a combination of both.