The scope, depth and quality of precision services offered by Central Valley Ag has paid off with minimal customer turnover and is the biggest indicator of customer satisfaction, according to Keith Byerly, Advanced Cropping Systems manager.

As Central Valley Ag found success combining hardware sales and agronomic service, developing a dedicated staff with specialized knowledge included a move to fee-based model for billing out precision services.

In the next 3-to-5 years, Keith Byerly, Advanced Cropping Systems manager for Central Valley Ag, sees the precision industry and customers going in two separate directions, which will necessitate more specialization with products and services to maintain a competitive advantage.