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Improve Your Customer Service by Recognizing Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road
Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.
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2023 Precision Specialist Spotlight

In honor of the Inaugural Precision Specialist Week celebration, we collected these tributes from members of the ag community to recognize all of the hard work and dedication of those making today's precision farming systems possible.
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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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