As precision farming equipment has become more sophisticated, so too has the dealer's approach to selling the tools and serving the customers who buy it. For the first time, the 2012 Farm Equipment's Dealer Business Outlook & Trends survey asked dealers if they would hiring precision farming specialists by the end of the year.

Leica Geosystems has entered into a software license agreement with Deere & Co. to provide guidance software for a range of new AutoTrac Ready tractor models directly via the ISOBUS. To date Leica Geosystems precision agricultural solutions cover a wide range of John Deere models.

In the world of precision ag, two technologies are the next big thing, says Matt Darr, Iowa State University ag engineer. They aren’t newly developed technologies, but they are the next big wave in agriculture.

Results from a survey of attendees at the 2012 National No-Tillage Conference indicate farmers will be paying considerable attention to utilizing the latest technologies to push up yields during the coming year.

The Federal Communication Commission (FCC) has concluded that planned deployment of mobile services by Lightsquared must be blocked to prevent the company's technology from interfering with the nation's existing global positioning system (GPS) technology.

World Ag Expo has precisely mapped nearly all of its 2.6 million square feet of show grounds using a Global Navigation Satellite System. The new technology has replaced the antiquated method of physically measuring and marking spaces for more than 1400 exhibitors since 1968.

Precision agriculture is an evolving process that's going even more high-tech. Prescription agriculture is just starting, and the technology is reaching down into the food people eat.

We share the feedback from Mark Foster, ag division manager for Birkey’s Farm Store, based in Bloomington, Ill. Birkey’s Farm Store was the focus of Farm Equipment magazine’s first “Dealership Minds” special coverage in 2011.

Interconnectivity Conference has announced its list of speakers. The speakers will provide insight into the new world of agricultural interconnectivity during the three day event, which kicks off with a keynote presentation at the evening reception by Kip and Kyle Tom, followed by two full days of educational sessions.

Hemisphere GPS, a designer and manufacturer of advanced GPS products, has completed the acquisition of all of the assets and operations of AgJunction from GVM, Inc.