Harlan Little, Leica Geosystems’ agricultural business manager for North America, answers: You're on an airplane and a passenger asks. "what do you do?" How do you define "precision farming?”

In this video, Josh Skanderup from Raven Industries discusses the influence dealers have on implementing precision farming technology.

You're on an airplane and a passenger asks, "What do you do?" How do you define "precision farming?"

Jason Beres and Kurtis Sanguin of Farm & Garden Centre, Saskatoon, SK, give their perspective on how precision farming technology is changing the way they do business with their customers. We caught up with them during Agri-Trend's 2011 Farm Forum event in Saskatoon.

Hemisphere GPS has announced that it is entering the emerging data services market in precision agriculture with a purchase agreement to acquire the assets and operations of AgJunction from GVM, Inc. AgJunction, in State College, Pa., provides a cloud-based data management software platform and wireless hardware to precision agriculture retailers and growers.

In 2012, Pioneer is introducing FIT Studio, which includes multi-year yield maps and more analysis tools.

Trimble announced today a strategic alliance with Great American Insurance Group to help farmers automate their crop insurance reporting under the U.S. Department of Agriculture (USDA) Federal Crop Insurance Program.

Terry Griffin, PhD, has joined CrescoAg LLC as Vice President - Applied Economics. Griffin will join the company focused on developing new products that will help farmers utilize existing data from yield monitors and other precision ag equipment to make better decisions for their operations.