PFD Features

Selling Precision: Profiting with the Technology

While all of the dealers Farm Equipment spoke with for the 2012 Dealer Business Outlook & Trends saw sales of precision farming components increase as a result of dedicating staff to the sales and support of precision ag products, overall revenue increases did not always come exclusively from that department.
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Dealer Development

Hiring? Here's How Today's Labor Market Has Changed

The way employees are recruited has changed. In a series of four articles, I will explain these changes and a few strategies to adjust to the new trends, how truly understanding the job that you are recruiting for will enable you to recruit more effectively, how creating dynamic recruitment messages will help you to attract star candidates, and where to look to recruit good people. 
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Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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