Precision Farming Dealer has announced the agenda, speakers and presentation lineup for its third Precision Farming Dealer Summit.

One of the more buzzworthy terms in the consumer business world is Internet of Things, or IoT for short. While a bit ambiguous, the IoT trend is taking off with integrated voice activation tools and in agriculture with companies moving conceptual designs into commercial development.

Big data solutions are necessary in order for farmers to become more efficient and meet consumer demand, but it’s often unclear what’s in it for the farmer, who bears the brunt of the risk and the expense.

With a personal and professional drive to collect, analyze and apply precision farming data, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., has long sought a solution that provides valuable agronomic insight to farmers.