Nick Guetterman, a farmer from Bucyrus, Kan., who farms 16,000 acres, and John Fulton, a professor at Ohio State Univ. and president of the International Society of Precision Agriculture, discuss the opportunities & challenges farmers face with adopting autonomous technology.

High interest rates and high inventory levels are compounding the challenge for dealers as the floorplan inventory cost continues to eat at the bottom line.

Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.

When we cover the service department, it largely centers around improving technician efficiency.

Agritechnica drew a record crowd of 470,000 visitors from 140 countries to Hanover, Germany. The week-long show featured 2,812 exhibitors from 52 countries in 24 halls. The international show, which is usually held every 2 years, made its first return in 4 years after being canceled due to COVID-19.

For those who haven't been to Agritechnica, there are 27 halls. It's not for the faint of heart and you'd better have comfortable shoes on! My step count for the day: 31,913.

Twice in the last month I’ve come across two businesses with a “no a@$h@&*” policy. In both instances the employee in mention was a high-performing, high revenue-generating salesperson.

The service department is integral to generating revenue and driving customer satisfaction. However, taking a few steps to automate the department could result in gains in efficiency and add dollars to the bottom line.

The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.