2021 BENCHMARK STUDY
In a year when dealers are facing inventory shortages from wholegoods down to parts — including precision offerings — their outlook for precision revenue in 2021 is largely positive.
The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
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