Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Lessiter Media in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

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[Video] Case IH Active Implement Guidance

Nate Greuel, North American Precision Lead for Case IH, discusses the new Active Implement Guidance, which will be available for Model Year 2025, Soil Command™ will be factory-fitted on select sizes of the Case IH Speed-Tiller 475 high-speed disk and VT-Flex 435 vertical tillage tool.
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Make a Decision!

How do you make your decisions? Do you tend to go with your gut or gather every iota of information before you can make what you think is a well-informed decision.
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Connectivity Could Be Biggest Barrier to Autonomous Future

Farmer Nick Guetterman & Ohio State’s John Fulton discuss the opportunities & challenges farmers face with adopting autonomous technology
Nick Guetterman, a farmer from Bucyrus, Kan., who farms 16,000 acres, and John Fulton, a professor at Ohio State Univ. and president of the International Society of Precision Agriculture, discuss the opportunities & challenges farmers face with adopting autonomous technology.
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Regardless of Age, Selling is About Knowing Your Customer

2 dealer executives sit down to discuss how customer personality is a greater driver in communication preferences & technology adoption than age
Jared Nobbe, division manager with Sydenstricker Nobbe Partne, and Colin Hlavinka, director of sales for Hlavinka Equipment Co., sat down during the North American Equipment Dealers Assn. Dealer Conference in Dallas to compare notes on the best approaches to selling to the next generation of customers.
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Top Articles

Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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