Jesse Chisholm, north American sales director for Trimble, says the software-based technology will be a game changer for growers and equipment manufacturers, and represents the company’s vision for the next step toward full autonomy.

What does it take for a small startup company to reach the highest level of autonomy in such a short amount of time? We reached out to Sabanto CEO Craig Rupp and set up a meeting with his top employee to find out.

The 2023 recipient of Precision Farming Dealer’s 11th annual Most Valuable Dealership is LandPro Equipment, founded in 2017 with 20 locations across western New York, eastern Ohio and northwest and central Pennsylvania.

Precision farming revenue numbers reached new heights for some dealers in 2022 despite an overall decline in growth, and the outlook for 2023 remains mostly positive according to the 10th annual Precision Farming Dealer benchmark study.

AGCO, Case IH and John Deere jumped at the chance to address elite precision dealers during the first ever OEM panel at the Precision Farming Dealer Summit in St. Louis. AGCO’s Seth Crawford, Deere’s Matt Olson and Case IH’s Kendal Quandahl fielded questions about their strategic direction for business and outlook on autonomy.

There was a big product unveiling at the Precision Farming Dealer Summit. Verge Ag launched a new solution within its Launch Pad portfolio, called Equipment Explorer. And as Verge VP of Enterprise Operations Chad Matthies tells us — it’s unique because it’s designed specifically for dealers.

The Precision Farming Dealer Summit featured thought-provoking roundtables, informative panel discussions and electric presentations from some of the top minds in the industry. Check out some of the highlights our cameras captured during the 2-day event!

This week’s Technology Corner spotlight shines on Indianapolis-based agtech company Smart Apply and their Intelligent Spray Control System, which combines precision spraying and data to enable specialty crop growers to cut back on chemicals and water.

To celebrate the arrival of the new year, here's a look back at the most popular items we've published in 2022, from a video featuring an 'all-in-one' super machine to a podcast about the 30-year anniversary of an electronics company.

One of the first things that catches your eye at the Fresno location is the Blue White Robotics autonomous tractor on display right outside the entrance.