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Christine Book

Christine Book

Christine Book is the Managing Editor of Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer. Her background includes editorial roles for healthcare publications in radiology and cardiology. She has served in a marketing capacity for magazines in the transportation, stormwater and construction industries, and served clients in a range of industries. She joined Lessiter Media in 2024.

Contact: cbook@lesspub.com
Farm Equipment Managing Editor
Articles

ARTICLES

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Associated Equipment Distributors (AED) Summit News and Newsmakers

By Christine Book posted on January 28, 2025 | Posted in Dealer Development, Industry News
Zeroing in on “Ag Automated Intelligence,” in one of many educational sessions focusing on technology, Russ Green, consultant with MACKAYBEN and a member of the Machinery Advisors Consortium (MAC), reinforced the many benefits of incorporating artificial intelligence, or automated intelligence as he prefers to refer to it, for equipment dealers.
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2025 Precision Farming Dealer Summit Recap: Editor's Notebook

By Christine Book posted on January 21, 2025 | Posted in Precision Agriculture 101, Dealer Development, Precision Sales, Service & Support, Product Innovations, Autonomy & Robotics
Precision Farming Dealer editor Christine Book jotted down some highlights, quotable quotes and intel shared during the 2-day event — which brought attendees and speakers from across the U.S., not to mention friends from Canada, Germany’s Michael Horsch and team, and others.
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The Future of Autonomy: Panelists Discuss Opportunities, Challenges

This technology could be a paradigm shifter for agriculture, but expect an evolution, not a revolution, panelists say
By Christine Book posted on November 28, 2024 | Posted in Product Innovations, Autonomy & Robotics, Industry News
"There’s going to be something that happens here. I don’t know exactly what that will be, but being an implement manufacturer, having some control over what your machine is doing, and knowing you can tell some other system that you need input from what it’s doing is important."
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Precision Farming Dealer

  • 2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
  • Precision Dealers Eyeing Bounce Back Year After Challenging 2024
  • Veteran Technician Stays Young in New Precision Specialist Role
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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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