After more than eight years of writing recognized advertising copy in the tech industry, Amato joined How-To Geek in October 2024, to create compelling content covering desktop and mobile operating systems, free and open-source software, privacy, video games, and more. With a proven track record of excellence, Amato has spearheaded award-winning advertising campaigns and delivered industry-leading marketing results.

Holding an MBA from Louisiana State University in Shreveport and a BBA with Magna Cum Laude honors from Florida International University, Amato has a deep understanding of both business and technology. Outside of his professional pursuits, he enjoys the company of his incredible wife and their children: a calico cat and a French bulldog. Equally passionate about sports and technology, Amato's interests span everything from Formula 1 and UFC to the latest virtual reality games.