In today’s Precision Farming Dealer podcast, part 2 of 2, supported by Ag Express Electronics, the founder of HTS Ag, Arlin Sorensen, outlines opportunities for dealers to become more intimately involved in their customer’s decision-making process and some key leadership lessons to apply centered on communication.

In today’s Precision Farming Dealer podcast, part 1 of 2, supported by Ag Express Electronics, The founder of HTS Ag, Arlin Sorensen, dissects the difference between viewing change as an business opportunity vs. disruptive chaos, drawing on personal experience and evolution.

Talking with farmers, especially during the last few years about their cropping systems, more are steering the conversation toward other areas of their operation that have allowed them to maintain or increase overall profitability during an extended time of low corn and soybean prices.

Talking with precision dealers throughout North America, and overseas, the consensus is that they’ve accepted the changes to communicating with customers, sourcing parts and collaborating with employees.

So what kind of business climate can we expect in the next 6, 12 or even 18 months? Chances are, it will be more similar to what we are experiencing today than what we did a year ago.

Although many precision farming specialists are in the thick of spring planting and logging long hours, the growing season can create a service void for precision teams prior to preparing for fall harvest. But even amidst the socioeconomic challenges confronting the ag industry, there are revenue opportunities dealers can pursue to bridge the seasonal gap for precision farming employees.

The next episode of Farm Equipment's "Thought Leader Series" features Arlin Sorensen, founder of HTS Ag in Harlan, Iowa, who has diverse career experience in precision ag, information technology and peer group development.

I’ve been in business now for over 42 years and have experienced a couple major bumps in the road along that journey. They were different than our current COVID-19 pandemic in some ways, but the impact on leadership had a lot of similar characteristics.