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Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

SVP of Aftermarket at Hutson Inc. details how the 31-store John Deere dealer shifted precision training strategies for newly acquired stores in the middle of busy season
By Travis Kiesel posted on June 27, 2024 | Posted in Dealer Development, Precision Sales, Service & Support
I’ve spent the last 20 years working in the ag equipment business with John Deere — the first 10 in the corporate world and the last 10 in the dealership world.
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2022 Most Valuable Dealership

How Jenner Precision Battles Precision Tech Burnout

February 17, 2022 | Posted in Dealer Development
By splitting precision service and precision sales into two different roles, Jenner Precision, based in Fairbury, Ill., is battling precision technician burnout and experiencing a sales advantage over dealers who are also farmers. Nate Kelson, precision ag advisor at Jenner Precision, explains the advantages of the company’s sales and service structure, and how the two departments work together.
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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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