The shift towards automation in agriculture is no longer a distant vision; it is a reality reshaping the sector in profound ways.

To close out the Summit, Dealership of the Year Alum Sam Christianson — Titan Machinery director of Precision Farming & Machine Control — dives into the game-changing trends he’s observed in the ag tech space, setting the stage for 2025.

Hear from the precision ag heads of various OEMs — including Bob Armstrong, Claas Vice President of Product Management Sales, Casey Dray, Global Precision Technology Marketing & Portfolio Manager with Case IH and New Holland and a representative from AGCO/PTx Trimble — on the strategic direction for the businesses and the best practices they see embraced by the top-performing dealers in their network.

In this session, Rust shares the building blocks of a successful precision team and discusses the art of managing expectations from the company, teammates and the customer itself.

Since Jed Bengtson, vice president of sales & marketing at Torgerson’s, spoke at the inaugural Precision Farming Dealer Summit, the Case IH and New Holland dealer has added 5 locations.

AGCO, Case IH and John Deere jumped at the chance to address elite precision dealers during the first ever OEM panel at the Precision Farming Dealer Summit in St. Louis. AGCO’s Seth Crawford, Deere’s Matt Olson and Case IH’s Kendal Quandahl fielded questions about their strategic direction for business and outlook on autonomy.

The business relationship formed between precision farming dealers and farmers can be a complicated one. Farmers have certain expectations and dealers have certain limitations. However, cultivated, well-managed partnerships can be immensely profitable for both parties.