The announcement of a partnership between New Holland and Bluewhite was one of the big precision stories of the summer. West Coast New Holland dealers now have the rights to sell, distribute and service Bluewhite’s aftermarket autonomy kits.

Fresh off announcing a strategic partnership with New Holland, Bluewhite showcased its autonomy aftermarket kit at the 2024 Farm Progress Show for the first time.

The 2024 Farm Progress Show is in the books and we walked an average of 16,000 steps per day to capture all the latest farm equipment and precision technology innovations in Boone, Iowa.

In this episode of the Precision Farming Dealer podcast, brought to you by Ag Express Electronics, technology editor Noah Newman catches up with Bluewhite CEO and founder Ben Alfi for a discussion about the future of autonomy in agriculture and the company’s Robots-as-a-Service (RaaS) model.

The company’s Pathfinder product is retrofitted onto any tractor and leverages computer vision, AI, and smart implements integration to navigate and execute multiple tasks autonomously, from crop seeding and spraying to mowing and harvesting.

The agtech company first got its start in 2017, founded by Israeli Air Force veterans and autonomous vehicle experts. Initially, the goal was simply to find the best way to leverage Bluewhite’s technology in different markets, including mining, homeland security, urban mobility and, of course, agriculture.