“For a while, it was hard to actually get out of the office because we were processing so many orders,” Ryan Seger says. “But now, with the slowdown, we’re going to have to be more proactive with customers and working with them directly at their farms. We’ll be on the road a lot more.”

The full speaker and session lineup for the 2025 Precision Farm Dealer Summit has been announced, and Oct. 31 is the final day for Super Early Bird rates.

Planting season has arrived in the northwest corner of Illinois. Chad Baker hits the road for last-minute planter inspections and agrees to give us a peek behind the curtain during one of the busiest times of the year.

Find out how your precision dealership compares to other North American precision ag dealers during this reveal of the 11th annual Precision Farming Dealer Benchmark Study results.