For those practicing conservation, this time of year is particularly important for cover crop management.

Dealers got a glimpse inside the customer’s mind last week during a farmer-to-dealer panel at the Precision Farming Dealer Summit. I asked our panelists, Mike Starkey and Loran Steinlage, for some words of advice for precision dealers in 2025.

You won’t have to read your customers’ minds thanks to this insightful, “call-it-like-you-see it” dialog. Subscribers to Precision Farming Dealer have long turned to “What Farmers Want From You!” content and this insightful learning comes alive on-stage in Louisville, as award-winning farmers explain their approach to technology, the drivers behind hardware and subscription purchases, the service packages that most resonate, precision pain points and more.