Creating a digital strategy for farm operations is important, especially as more precision products are integrated. Farmers must consider how they plan to handle and use the data they collect.

Helping farmers get more value per acre through the expert analysis of production data is the goal of a collaboration announced between Dow AgroSciences LLC, a wholly-owned subsidiary of The Dow Chemical Company (NYSE: DOW) and John Deere. The companies announced today that they will work together to develop approaches and technology that will deliver data and provide information to farmers that will assist in the execution of site-specific applications to improve yields and manage costs. Specifically, Dow AgroSciences has signed on to leverage the MyJohnDeere platform and new cloud-based technologies for future delivery of customized prescriptions tailored to the grower’s environments.

Communication systems build on precision farming technology to give equipment a voice.