“These next 3 years will be an important period for learning about autonomy and how it can be used in our area to show ROI to our customers," one dealer said.

60% of dealers expect their precision sales to go up at least 2-7% this year according to the 2025 Precision Farming Dealer Benchmark Study. Spud Armstrong, precision specialist for New Holland Rochester, shared his sales outlook at the Precision Farming Dealer Summit earlier this month.

Find out how your dealership compares to other North American dealers during this new data reveal of the 12th annual Precision Farming Dealer Benchmark Study results.