In today’s Precision Farming Dealer podcast, we continue out discussion with the panel of precision farming dealers and their progressive customers who evaluate the essentials of a successful business partnership and explain technology needs vs. wants when it comes to products and service.

In today’s Precision Farming Dealer podcast, we dig into the makings of a good dealer-farmer relationship, with a panel of 3 farmers and 3 precision equipment specialists to discuss their business relationships, chronicling solutions to adoption pain points, prioritizing technology needs vs. wants and the value of building two-way trust.

In this episode of the Precision Farming Dealer podcast, we're joined by Eric Randolph, general manager of Ag Express Electronics, to learn more about the specialized services the Iowa-based company provides, often being a valuable link between precision dealers and their customers.