In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Ritchie Implement's Kevin Depies and Pete Youngblut, owner of Youngblut Ag, to discuss their process when creating a branding strategy unique to their precision businesses.

Dealerships tend to be adept at selling — whether it’s machinery, parts or service. But talking with precision farming managers, one area that is often an afterthought in their department is the need to sell themselves.

It’s no secret that consumer shopping tendencies are trending toward online purchases, but one of the more staggering numbers reported by USA Today is that Amazon shipped more than 1 billion items worldwide this holiday season.

Precision Farming Dealer has announced the agenda, speakers and presentation lineup for its second Precision Farming Dealer Summit. With the theme of “Proven Business Blueprints,” the 2017 dealer-only event will feature some of the most progressive minds in the precision farming business, sharing bankable management methods and money-making strategies to maximize profitability in today’s market. 

Read on to see the tentative schedule for the 2017 Precision Farming Dealer Summit, Jan. 9-10, 2017, in St. Louis, Mo.