More than 9,000 miles separate Jason McNeice with Wideland Group in Queensland, Australia, and Kevin Depies with Ritchie’s Implement in Cobb, Wis. While the physical distance between the two Case IH dealerships allows for some uniquely regional differences, the experienced precision farming specialists shared some common ground when it comes to getting into the business and billing out service.

Three dealers discuss how they created a marketing strategy focused on making precision profitable.

Hear from 3 dealers with different, yet effective brand-building models to gain a competitive precision edge at the 2nd Precision Farming Dealer Summit in St. Louis.