Jake Rianda says customers are going to go where they can get their data, and whether it’s yield data or in-season agronomic data, he believes farmers will eventually gravitate toward dealers who can provide the information that can show them how efficient or inefficient their operation is.

CNH Industrial, parent company to Case IH has entered into an agreement with AGuru Machinery, a strip-till company based in Congerville, Ill. The announcement marks the latest big move in what's been a momentous 4-month stretch in the strip-till equipment market.