“Things are way ahead of schedule,” says Johnson Tractor precision specialist Dave Thompson, who can now shift from service to sales mode with the extra time on his hands. “We have customers that are done already and it’s not even November yet. I’ve yet to talk to anybody that’s not happy with their yields.

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

While eliminating service stress during busy season seems almost impossible, there are creative ways to prevent burnout and put valuable hours back on the clock.

Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.

A trio of precision specialists reveal their innovative service packages and programs that are making life easier — for both the dealership and the customer — during planting, spraying and harvest seasons.

A trio of precision specialists will provide insight at the 2024 Precision Farming Dealer Summit on how to alleviate the stress during the busiest months of the year.