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[Podcast] Connecting Your Core Business with Delivery of Data Management Service

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Jed Bengston, vice president of sales and marketing with Torgerson’s, to discuss how the dealership transitioned in to agronomic offerings and making profit more predictable for customers.
By Jack Zemlicka posted on March 7, 2017 | Posted in Service & Support
In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Jed Bengston, vice president of sales and marketing with Torgerson’s, to discuss how the dealership transitioned in to agronomic offerings and making profit more predictable for customers.
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Bridging the Precision Gap — Part 2

Measuring & Meeting Customer Demand for Agronomic Services

Dealers developing recurring precision services discuss strategies for exploring the local market and pricing packages to increase profit.
By Ian Gronau posted on June 25, 2016 | Posted in Data Management
When a dealership starts shifting its precision focus from hardware toward data management and agronomics, a few important questions leap out. How are these services profitably priced? What specific services are in demand among local customers? Once established, what’s the path for growth?
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Bridging the Precision Gap

Transitioning from Hardware Sales to Agronomic & Data Management Service

With more machinery coming equipped with technology from the factory, these three farm equipment dealers sought to evolve their precision business to include more sustainable revenue sources.
By Ian Gronau posted on February 1, 2016 | Posted in Data Management
Introducing a new business plan into an established model can be complicated, risky and expensive. The direction precision farming business is evolving toward, however, is presenting farm equipment dealerships with a chance to innovate and diversify offerings with agronomic and data management services.
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2016 Outlook on Selling Precision: Opportunities Despite Commodity Concerns

Three precision farming specialists share their perspective on the coming year’s business prospects, amid declining farm machinery sales.
By Ian Gronau posted on December 16, 2015 | Posted in Precision Sales

Many dealerships’ precision departments felt a sales pinch in 2015. Although most precision specialists aren’t expecting a big market uptick anytime soon, they’re making plans to be leaner and more effective in 2016 despite continuing market pressures.


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Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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