The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer.
While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., lets us tag along as he installs a sensor on a customer’s combine. Thompson describes the various aspects of his job, which comes with a high level of unpredictability day in and day out.
Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., discusses his favorite part of the job, which includes making farmers’ lives easier with technology they’re initially skeptical about.
Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reveals the biggest thing standing in the way of more of his customers buying precision technology.
Dave Thompson reflects on a lightning-fast harvest season, discusses his sales and service responsibilities and shares what he’s hearing from customers regarding the latest precision technology trends.
Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reflects on his new role with the dealership after spending several years in the shop as a technician.
In honor of the 2nd annual Precision Specialist Week celebration, we collected these tributes from members of the ag community to recognize all of the hard work and dedication of those making today's precision farming systems possible.
Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person in the Precision Farming Dealer Summit roundtable discussion suggested. "You need to manage the customer's expectations," he said.
Precision Farming Dealer technology editor Noah Newman catches up with Logan Handsaker for a first-look at Ag Leader's new RightPath system at the 2025 National Farm Machinery Show.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.