Precision specialists often wear many hats — service technician, salesperson, business owner, farmer. The list goes on and on. Bruce West barely has enough closet space for the number of hats (and capes) he wears as owner of West Enterprises, an independent precision ag hardware and software dealer in Erie, Ill.

Bruce West, owner of West Enterprises, an independent precision ag hardware and software dealer in Erie, Ill., shares the secret to his success when it comes to developing strong relationships with customers.