While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service. This mindset is reflected in a continuing trend toward a more balanced breakdown of precision revenue sources in the seventh annual Precision Farming Dealer Benchmark study.

I’ve always been a sucker for fortune cookies and cracking one open after what amounted to a pretty mediocre sweet and sour chicken, the message read, “when one door closes, another opens.” As cliché an outlook as can be, but it did get me thinking about the ongoing challenges many dealers face as we head into spring planting.

In this episode of the Precision Farming Dealer podcast, we evaluate and analyze highlights from the 6th annual Precision Farming Dealer benchmark study report, looking at agronomic service investment, how dealers bill out precision support and precision business priorities for the coming years.

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.

Learn how 3 diverse dealers are implementing money-making programs to turn data into actionable decisions for farm customers at the 3rd Precision Farming Dealer Summit in Louisville.

It’s been a challenging few years for many precision farming dealers navigating the instability of the commodities market and cautious purchasing habits of customers. But the results of this year’s recently published fifth annual Precision Farming Dealer benchmark study signal an optimistic shift in retailers’ revenue expectations and business objectives compared to recent years.

This “2015 Precision Farming Dealer Benchmark Study Results (3rd Edition)” eGuide details how you can expand and evolve your precision business, and it’s FREE!

Want to know how your dealer manager peers are approaching precision ag sales and support services to farmers? Download this FREE eGuide now!