Jeffrey Smith, product marketing manager for AGCO, Kendal Quandahl, precision field team manager for Case IH, and Paul Welbig, precision technology product marketing director for New Holland North America, discussed the realities of precision services in dealerships, the successful approaches embraced by their top-performing dealers and what to expect in the autonomy space.

Major M&A activity, investment in tech stacks & retrofit kits are securing the beachfront for a whole new era for ag production.

Attendees will learn how these manufacturers are strategizing for an increasingly digital future, what to expect from the OEMs in the autonomy space, the precision business commonalities of OEMs' top performing dealerships and much more!