In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

The 2025 recipient of Precision Farming Dealer’s 13th annual Most Valuable Dealership award is Ag Technology Solutions Group in Greenville, Ill.

Lessiter Media is pleased to announce the promotion of Bree Greenawalt to the position of Director of Data, Insights, and Circulation, effective immediately

Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer.

Planting season has arrived in the northwest corner of Illinois. Chad Baker hits the road for last-minute planter inspections and agrees to give us a peek behind the curtain during one of the busiest times of the year.

Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.

Lessiter Media (parent company of Farm Equipment and Precision farming Dealer magazine) has selected Ray McCormick of Vincennes, Ind., as its 2024 Conservation Ag Operator Fellow.

The 2024 recipient of Precision Farming Dealer’s 12th annual Most Valuable Dealership award is HTS Ag, founded in 1995 with 4 locations across Iowa.

As Mark Vanderloop steps out of a Fendt 700 series tractor equipped with a Sabanto Steward autonomy kit, his customer, Jason, who runs a custom farming business, shares some thoughts about the technology.