You won’t have to read your customers’ minds thanks to this insightful, “call-it-like-you-see it” dialog. Subscribers to Precision Farming Dealer have long turned to “What Farmers Want From You!” content and this insightful learning comes alive on-stage in Louisville, as award-winning farmers explain their approach to technology, the drivers behind hardware and subscription purchases, the service packages that most resonate, precision pain points and more. Dealers say this presentation helps them anticipate farmers’ views and hesitations before driving up the farm gate, and in some cases, refine the approach for improved service.

Mike Starkey is a passionate advocate for conservation agriculture. The 7th-generation Indiana farmer oversees 1,200 acres of corn, 1,500 acres of soybeans and 300 acres of wheat, farming alongside his nephew, son and nephew’s son.

Recognized as No-Tillage Innovator of the Year alum, Starkey is a frequent industry presenter and a founding director of the Conservation Ag Foundation.

Loran Steinlage farms 750 acres of corn, soybeans, wheat, buckwheat, rye, barley and sunflowers in West Union, Iowa. Always thinking about how to move his operation forward, Steinlage has been experimenting with advanced farming systems like interseeding, relay cropping and 60-inch corn for nearly 2 decades. Loran is most passionate about sharing what he’s learned with others, from local youth to farmers from Iowa, Ukraine or Australia. Whether participating in soil health field days or podcasts, he’s helping forge a new path for modern agriculture.

You'll Learn:

Join top precision farming equipment dealerships from around North America for 2-days of unrivaled learning and networking during the 2025 Precision Farming Dealer Summit on Jan 6-7, 2025 in Louisville, Ky. You will discover actionable, best-practice ideas to run a more profitable precision farming business. The 2025 Precision Farming Dealer Summit offers a mix of general sessions featuring top industry experts, profit-boosting dealer-to-dealer panels and highly interactive roundtable discussions.

View the full speaker agenda and topics here.

For more information about the 2025 Precision Farming Dealer Summit, to register for the event and to book your hotel room visit precisionfarmingdealer.com/pfd-summit

The Summit extends its thanks to our 2025 sponsors: HORSCH, Ag Express, PTx Trimble, LaForge, DigiFarm VBN, Agri Spray Drones, Sedona Technologies Inc., Monarch Tractor, Reichhardt, and the Official Marketing Partner Fastline Marketing Group.