Dealers gathered for a 60-minute roundtable discussion — at the 2025 Precision Farming Dealer Summit — on how to bring non-precision staff up to speed on precision. Jason Pennycook, precision farming specialist for Wisconsin and Illinois Case IH dealer Johnson Tractor, served as the roundtable moderator. Afterwards, he shared the following key takeaways, suggestions and insights gleaned from the discussion.

- If the salespeople know what they’re talking about when it comes to precision, it will help them be more successful. 

- Some dealers hold an internal training session once a quarter. 

- Techs need to have basic knowledge of precision. They don’t need to know how to troubleshoot everything in the shop, but every technician in your dealership should have a basic knowledge of how to walk through a display, make a guidance line, those sorts of things.

- Sales needs to have a basic knowledge as well, so they’re not entirely dependent on the precision staff whenever a precision question comes up. One dealer has an incentive program for learning about precision. 

- Make training videos for internal employees and customers as well.

- Have a monthly training class, a quick one that lasts about 30 minutes. Then have them report back to the precision farming department to test out a couple questions.

- There are also a lot of training options provided by OEMs that dealerships can take advantage of. 

- Communication is key. Precision staff should let all employees know about common issues they run into in the field. Make sure everybody knows how to troubleshoot those issues, so they can explain it to a customer if needed. 

Click here for more Roundtable Recaps from the 2025 Precision Farming Dealer Summit.