MassaSonic SonAire enables continuous level monitoring in remote locations like manure lagoons, feed bins, fuel day tanks and irrigation systems.

Talking to industry people about their thoughts on customer training, one response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”

Rabobank is forecasting that median Midwest corn farmers will be working with a margin of about 4% during the next 4-5 years. This is “unacceptable” and means they will need to increase their efficiency while continuing to cut costs, Kenneth Zuckerberg told attendees of the 2018 Precision Farming Dealer Summit in January.

As precision farming departments at farm equipment dealerships evolve, adding agronomic services has been somewhat of a natural progression. But, generating recurring revenue from agronomic services can be a challenge.

Return on investment is often the most effective ammunition a precision salesperson can have when discussing a new product with a customer.

Kinze True Depth Hydraulic Down Force provides row-by-row active control with down force and up force to ensure proper seed depth to maximize yield.