The first question tackled in this roundtable discussion was “What is autonomy?” Initially the group would have thought of driverless tractors completing tasks in the fields without an operator in the field.

The phrase ‘accuracy is addicting’ is one many precision dealers use to describe the success they’ve had selling RTK subscriptions to farm customers.

The group of precision farming professionals who participated in the roundtable covered a lot of ground, but a few key takeaways stood out. “The majority of our time was spent discussion optimization packages, specifically proactive optimization packages,” says Jaime Paquin, general manager of Reichhardt Electronic Innovations, who moderated the roundtable.

Mixing and matching precision farming equipment and components can, in many cases, produce a superior system for some operations. On the other hand, compatibility issues with such systems have been known to create major headaches for precision farming technicians whose job it is to make them operate properly.

The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.