After years of “giving unapplied service labor away for free when it came to precision technologies” the dealer panel presentation on capturing revenue in service plans for precision was of keen interest for Summit attendees.

Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.

Standardizing pricing for precision service and cross-training employees on precision can help keep precision farming employees productive all year.

ISOBUS isn't the solution to all compatibility problems. While progress is being made on improving functionality between different ag components and equipment, it's not always plug-and-play.

Some of the biggest challenges dealers face when planning and executing a successful precision ag field day are scheduling around farmers’ busy seasons and differentiating between a field day and customer appreciation day.

More farmers than ever are using the Internet to both research and buy their equipment and dealers need to fulfill their customers’ expectations for them online.

Managing precision workflow can also be described as the shouldering of the burden across multiple departments. It's no small matter in a world of pressure, burnout and round-the-clock on-call service during peak times of the year.