First-ever Precision Farming Dealer Summit attracts sold out crowd of diverse dealers to share, learn and network.

After more than a decade running a precision farming dealership, Tim Norris shares secrets to his success and lessons learned.

After years of “giving unapplied service labor away for free when it came to precision technologies” the dealer panel presentation on capturing revenue in service plans for precision was of keen interest for Summit attendees.

Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.

Standardizing pricing for precision service and cross-training employees on precision can help keep precision farming employees productive all year.

ISOBUS isn't the solution to all compatibility problems. While progress is being made on improving functionality between different ag components and equipment, it's not always plug-and-play.

Some of the biggest challenges dealers face when planning and executing a successful precision ag field day are scheduling around farmers’ busy seasons and differentiating between a field day and customer appreciation day.